Now it's Scarlett Johansson's turn to lend her sex appeal to a luxury brand. The Hollywood star in following in the footsteps of fellow actor Chris Evans, shoe queen Tamera Mellon and Madonna's ex, who posed provocatively for Gucci, Jimmy Choo and Dolce & Gabbana respectively.
Johansson, who was crowned 2010's Babe of the Year by GQ magazine, poses for champagne brand Moet & Chandon. The 2011 Moet ad campaign features a Johansson sitting in a chair, surrounded by bottles of champagne.
In another shot, she's climbing a ladder, while holding a giant bottle of Moet.
Johansson has been brand ambassador for Moet & Chandon since 2009
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